Campaign Strategy
Planning and running digital campaigns across social, email, and search, from first idea to live launch.
Digital Marketing · KarachiAbdullah
Abdullah
Jaweed
A BBA marketing graduate turning research, content, and analytics into campaigns that actually move the numbers.
You're on abdullahjaweed.com
Capabilities
What I bring to a brief.
SEO & Content
Keyword research and on-page optimization that helps content rank and reach the right audience.
Social Media
Creating engaging content and managing accounts that grow a brand's presence and community.
Analytics & Insights
Measuring performance in Google Analytics and turning the numbers into clear next steps.
Email & Search
Building email and search campaigns that reach people at the moment they're ready to act.
Brand & Creative
A theatre and music-production background that adds a genuine creative edge to every campaign.
Profile
Marketing with a maker's instinct.
I'm a Karachi-based digital marketer who pairs a business-school foundation with real hands-on campaign work — the kind where you write the content, run the ads, and read the analytics yourself.
With a BBA in Marketing from DHA Suffa University and a marketing traineeship behind me, I've worked across social media, email, and search — from keyword research and SEO to building content and tracking performance in Google Analytics. A background in theatre and music production keeps the creative side sharp, so campaigns feel human, not just optimized.
Based inKarachi, Pakistan
FocusDigital Marketing & SEO
EducationBBA, Marketing
LanguagesEnglish · Urdu
StatusOpen to opportunities
Track record
Where I've worked.
Jun 2023 — Jul 2024
Marketing Trainee
Digitaltech
- Helped develop and run digital marketing campaigns across social media, email, and search engines.
- Conducted keyword research and optimized website content for SEO.
- Created engaging social media content and managed social accounts.
- Monitored campaign performance in Google Analytics and shared insights for optimization.
- Collaborated with the team to brainstorm new marketing ideas and strategies.
Jun 2020 — Mar 2021
Student Societies' Representative
DHA Suffa University
- Became the youngest-ever student societies' representative at the university.
- Coordinated student activities and represented societies across campus events.
Credentials
Education & certifications.
Education
Bachelor of Business Administration
Major in Marketing · DHA Suffa University, Karachi
2019 — 2023
Intermediate — Pre-Engineering
Aga Khan Higher Secondary School, Karachi
2017 — 2019
Cambridge O Levels — Science
Beaconhouse School System, Karachi · 8 subjects
2016 — 2017
Certifications
01Google Digital Marketing & E-commerceProfessional Certificate · Coursera02Meta Social Media MarketingProfessional Certificate · Coursera03Berklee Music ProductionSpecialization · Coursera04Berklee Electronic Music ProductionSpecialization · Coursera
Recognition
A few highlights.
Youngest societies' rep
The youngest student to represent the societies of DHA Suffa University.
Best Actor — Male
Awarded Best Actor at Szabist Theatre '19 for a lead stage performance.
Best Supporting Actor
Recognized as Best Supporting Male Actor at LUMS Drama Fest '19.
Performing Arts Society
Certificate of Appreciation from the DHA Suffa University Performing Arts Society.
Debate Competition
Participated in the Inter-Departmental Debate Competition with the Debating & Public Speaking Society, DHA Suffa University.
Beyond work
A few of my interests.
Reading
Always with a book on the go — from marketing and business to fiction that keeps the imagination sharp.
Traveling
Exploring new places, cultures, and cuisines — every trip is a fresh source of ideas and perspective.
Playing Soccer
A lifelong love of the game — teamwork, quick thinking, and staying active on the field.
Contact
Let's build something worth talking about.
Open to marketing roles, freelance projects, and collaborations. The fastest way to reach me is email.
jaweed.abdullah@gmail.com